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EFFECTIVE OUTREACH STRATEGIES

  • Explore ways of finding and effectively outreaching to vulnerable newcomers

  • Learn about various outreach tools, including social media

  • Learn about creative outreach strategies that work

  • Explore the role of community engagement in outreach

  • Create an outreach plan

Objectives

  • Bring the need for inclusivity and accessibility to the forefront of outreach.

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  • Reflect on the power dynamics involved in outreach and how power imbalances can be minimized.

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  • Encourage participants to aim for genuine community engagement.

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  • Provide concrete ideas of different methods of outreach.

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  • Provide information about when social media outreach is useful, different forms of technology that can be used for outreach, and privacy and security concerns related to using technology.

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  • Stress the importance of research in creating an outreach plan.

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  • Provide the tools for participants to create an outreach plan before outreaching to help them to build an effective outreach strategy, organize their thoughts, assist them to stay “goal-oriented”, use the most effective and inclusive forms of outreach, and evaluate each outreach strategy and tactic used.

Outreach is a fundamental aspect of many jobs, but because service providers working with vulnerable newcomers usually have very little time for outreach, the result is often the under-use of programs or services that could be very helpful for vulnerable newcomers. It can also be extremely difficult to “find” and access the vulnerable newcomers that could benefit from services and programs.

Background

Speakers

July 18, 2018

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  • Nadine Nasir, Adult Educator, Toronto South Local Immigration Partnership, St. Stephen’s Community House

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  • Wayne Robinson, Community Development Officer, City of Toronto

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  • Marco Campana, Non-profit Communications Consultant

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September 13, 2018

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  • Nadine Nasir, Adult Educator, Toronto South Local Immigration Partnership, St. Stephen’s Community House

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  • Nathan Stern, Community Development Officer, City of Toronto

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  • Marco Campana, Non-profit Communications Consultant

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  • ​ Peer knowledge sharing 

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  •  Community engagement

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  •  Inclusive outreach

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  •  The use of technology in outreach

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  •  Creating an outreach plan

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  •  Train-the-trainer demonstration

Agenda

Presentations

July 18

 

Entire presentation 

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Short presentation with talking points for train the trainer presentations 

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September 13

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Entire presentation

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Presentation by Nathan Stern, Community Development Officer, City of Toronto

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Short presentation with talking points for train the trainer presentations

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Exercise 1: 

Outreach Demonstration

Facilitator Notes

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Exercise 2:

Peer Knowledge and Experience Gathering

Facilitator Notes

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Exercise 3:

Create an Outreach Plan

Facilitator Notes

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Resources:

See below

Exercises

Resources

Resources Created

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Other Resources Distributed

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Other Useful Resources

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  • Set up tables and chair in a “U” shape so participants in the room will be able to engage each other in large group discussions.

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  • The room should be large enough to accommodate 5 flip charts with walking room around them. The room should also be large enough to accommodate several groups of 4 or 5. Participants will need to move their chairs around for Exercise 3.

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  • There needs to be sufficient space outside of the workshop room to conduct Exercise 1.

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  • Set-up a projector, laptop and screen/wall for PowerPoint presentations.

Room Set-up 

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